nick foster
Turtle Beach

From a familiar logo to a unified brand ecosystem.

At Show-More, we consulted on the Turtle Beach rebrand in collaboration with the Turtle Beach creative team. We recommended Royal Purple as a signature brand color that could carry across PC and console products.

AgencyShow-MoreArt DirectorNick FosterScopeRebrand consultation, color strategy, packaging conceptsCollaborationTurtle Beach creative teamMaterialsColor strategy + public brand context
Turtle Beach rebrand consultation: a signature in royal purple, Nick Foster at Show-More

01 / The starting point

We worked with the Turtle Beach creative team on how to connect a broad product range around the existing logo. One decision was to give Turtle Beach a color it could use consistently across packaging, campaigns and retail, even as the platform cues changed.

The work needed to serve the buyer choosing a product, the marketing team building a campaign and the sales team presenting the range.

02 / One identity, many uses

Our consultation considered how the existing logo could anchor a broader, consistent visual system across different formats.

Product naming, typography and backgrounds extend that identity beyond the logo into a shared visual language.

03 / Color with a job to do

We recommended Royal Purple (#7538FF) because it gave Turtle Beach a distinct position alongside the signature colors of Corsair, Razer and Logitech G. Its saturated, electric tone felt at home alongside the bright accents and dark surfaces in gaming hardware. Repeating the same purple across products gave Turtle Beach a recognizable cue of its own.

Platform colors add another layer of information: green for Xbox, blue for PlayStation, red for Nintendo Switch and charcoal for multi-platform. Our packaging concepts explored how those signals could carry across packaging and assets.

Room for royal purple

We chose royal purple because saturated accents against dark surfaces already felt familiar in gaming and tech. Purple carried that same energy while giving Turtle Beach a color distinct from the peers shown here.

Colors used by selected peers

  • CorsairYellow
  • RazerGreen
  • Logitech GBlue
  • HyperXRed
  • SteelSeriesOrange

The opportunity

Turtle BeachRoyal Purple · #7538FF
Among these peers, purple gave us room to build a recognizable Turtle Beach signature across packaging, campaigns and retail. Competitor swatches are illustrative.

04 / The brand today

Current Turtle Beach marketing shows purple across product storytelling, environments and lifestyle imagery. These public examples provide context for the brand’s visual language today.

The campaigns below are Turtle Beach’s published marketing, separate from our rebrand consultation and packaging concepts. They are not presented as campaigns created or art-directed by Nick Foster.

Pacific Skyline controller and headset campaign with purple, pink and peach lighting
Current Turtle Beach campaign / public brand context: Pacific Skyline. Turtle Beach website · Official campaign image. Imagery © Turtle Beach.
Stealth Ultra II controller campaign on purple dunes
Current Turtle Beach campaign / public brand context: Stealth Ultra II. Turtle Beach website · Official campaign image. Imagery © Turtle Beach.
Stealth Pro II headset campaign in purple and magenta lighting
Current Turtle Beach campaign / public brand context: Stealth Pro II. Turtle Beach website · Official campaign image. Imagery © Turtle Beach.

05 / A distinct brand within the family

Victrix has its own premium gaming identity and visual world. Its case study goes deeper into that work while keeping the connection to Turtle Beach clear.

Explore Victrix →
Agency: Show-More. Art direction and rebrand consultation: Nick Foster, in collaboration with the Turtle Beach creative team.

Nick’s contribution: rebrand consultation, color strategy and packaging concepts at Show-More, with the Turtle Beach creative team. Current campaign imagery is sourced from Turtle Beach’s public website and credited to Turtle Beach; campaign execution is not attributed to Nick. No commercial performance claims are made.